Bay Area Human Resources Management Association (BAHRMA) – First Class Group

ExperTox participated as an exhibitor in the Bay Area Human Resources Management Association’s (BAHRMA) annual conference at Moody Gardens in Galveston yesterday.  Wanda Rivers with Benefits & Compensation Specialists headed up the event and boy, was I impressed.

Some members of BAHRMA may say “why, attendance was way down from last year due to budget cuts?”.  Over and above meeting great people, it was the thought, creativity and effort Wanda and her team put into ensuring their sponsors and exhibitors were paid attention to.

Let’s just be upfront – nobody wants to feel like they are going to be bombarded with sales pitches when entering an exhibit area, so in some respects exhibitors get “left in the cold”. On the flip side, exhibitors pay a good amount of money to attend, from paying for the booth and incidentals, to travel and accommodations.   The exhibitors attend to gain exposure to new potential clients and if truth be known, most don’t come to “sell” right then and there; they come to introduce, educate, and share how they can help the attendees.  So how do you get a group that is afraid the “used car salesperson” is going to jump on their every booth visit feel comfortable with a group that does need to see some return on their investment?  ASK WANDA.

I have attended many exhibitor functions and out of my many years, she did a first-class, top-of-the-line job on creating a win-win.  What did she do differently to generate exhibitor traffic?

  • She creatively generated traffic through a raffle.  However, the attendee could only get a raffle ticket from the exhibitor if they asked learning questions and became genuinely involved in a conversation.
  • She ensured exhibitors had time with attendees ever 1 1/2 hours during session breaks
  • She divided the attendees up into groups.  Each group had to interview their assigned exhibitor, learn more about them, then one person from that group introduced the exhibitor to the others from the information they learned
  • She made sure there was one exhibitor and one speaker at every table during lunch

What a win-win – I can’t speak for anyone else, but I had fun and met some very interesting people, including prospects, in the process.

I wish I could end this blog with a video of the Alvin Drum Line that woke everyone up at the beginning of the conference.  They rocked as much as BAHRMA rocks!


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